How brands leverage the pride flag for marketing?
Diversity is being welcomed like never before, from American actress Hari Nef being Elle’s first transgender cover star to the installation of same-sex pedestrian crossing signals for Pride in London 2016. In India, the LGBTQ+ community is a marginalized population that has fought hard to have its views heard and to be acknowledged.
Are Reviews just Marketing Tactics?
According to a study by the Bazaarvoice network, one product review can result in a 10% increase in sales, and 200 reviews can result in as much as a 44% increase in sales.
Why experiential marketing is the best way of immersing the audience?
The goal of experiential marketing is to create an authentic branded experience.