Instagram has captured a vast part of our social life. And Marketing has a new name, and being on the ‘gram is nothing short of a statement but an essential.
Having an updated Instagram profile elevates one’s online presence to the next level. Instagram marketing is a tool brand can use to connect with millennials. It gives unique visual storytelling of a brand and stakes out its presence in social media. Several independent little businesses have paved their way to create a brand image, more consumer-based content to build an organic following. Apart from branding, linking up with social influencers to endorse their products, Instagram provides a business with a wide range of avenues to explore. But here are a few pointers to keep in mind while starting:
Setting up the #Feed
As the age-old saying goes, a picture is worth a thousand words, and on Instagram, a good feed is worth the work. An Instagram feed where themes and color schemes are maintained and a coherent flow is kept will have more retention of an idle scroller and then a conversion to a follower. Maintaining a feed with design choices and style also helps in creating a brand identity.
Writing your Bio
First, Impressions are essential, and so are Instagram Bios in giving a short descriptive definition of the brand.
Instagram allows users 150 characters to describe themselves in the bio. Using this feature to give your brand or business its standout identity, and give your client the range of services you can provide.
It also allows you to link up your website or services website for directions.
The Triple C: Content, Curation, and Consistency
Like Mari Smith once said, “Content is king and engagement is Queen”. Curating your Instagram feed per your brand is a significant feat. A visually pleasing feed with proper color grading, arrangement, and last but not least, engaging creative and captivating content acts like a giant magnet to pull more followers. Consistency is the holy grail here. In building a brand, color coordinating with the brand color combinations will help the viewers connect with the brands.
Instagram Stories, Reels and IGTV
Instagram provides several tools to engage and create content creatively. And the more one uses these features, the organic reach of a page is exponentially boosted.
Instagram stories are the go-to way to engage with more people over Instagram. More brownie points if one comes up with quirky stories in line with all the trends around Instagram. Ranging from the simple “Ask me anything” to countdowns to recommendations on several topics. It not only creates a bond between the brand and followers but also acts as a personalized link.
Trending Reels and IGTV Challenges can be adapted creatively catered to the brands’ identity to engage the audience and capitalize on the trend.
Hashtags are the reigns that reel in more and more viewers from a massive horizon out there. One cannot imagine Instagram posts without hashtags, almost a sin to not season your posts with them. Appropriate hashtags with relevance to the posts are bound to catapult more people to your feed. With a more advanced and efficient SEO, using popular hashtags increases your visibility online, bringing like-minded individuals under the same umbrella.
With all the above five ammunition in hand, you’re ‘gram ready to fire off your online socializing journey.