By Saheli Das
Most people make their purchase decision after reading positive customer reviews on the web. When you share your buyer’s real-time experience on your website, social media accounts, blogs, etc., it shows brand promise. It develops a sense of trust in the minds of users who are planning to use the product or service for the first time. It makes the brand more credible in the real world amongst other competitors.
According to a study by the Bazaarvoice network, one product review can result in a 10% increase in sales, and 200 reviews can result in as much as a 44% increase in sales. Reviews not only boost sales but also help enhance traffic, SEO rankings, and other reviews.
Positive reviews are immensely beneficial to your business, as 63% of consumers trust companies with overall ratings of 4 or 4.5 out of 5 stars. In comparison, 87% of consumers said they wouldn’t visit a business with less than three stars.
Hence, reviews are not just marketing gimmicks. In the age of internet search and e-commerce, customer reviews are the virtual word of mouth that could make or break your business. Not only do they provide you with valuable insight into the performance of your business, but reviews give potential customers proof of how you will treat them.
Here are some more tips for you:
- Posting customer reviews on social media platforms: There are endless options with social media. Customers can share and discuss their experience or submit reviews related to your products or services. Reposting reviews will add credibility to your business by expressing why people love you.
- Customer review section on your website: A devoted customer review section on your website is a simple and best way to enable potential customers to understand feedback on your product from existing customers. According to the research, 86% of customers want to see information about the product and services from genuine customers.
- Share customer reviews in marketing emails: At present, this is unarguably a considerable number. Along these lines, it’s significant that your customers love your marketing emails. Counting customer reviews in your special marketing emails may urge your customers to make a buy on your website. And they also expect the same email if they become your customers too.
- Customer reviews in search ads: Search indexes don’t simply rank you depending on how well you enhance your posting. They also monitor what other state about you. Reviews can help show prospects how you measure up to customers’ outlooks.
If you tell people that your brand is the best in the market, it won’t urge them to reach their pockets. But if your customers do the same, it will build trust, boost customer engagement and increase your brand credibility.
Be creative, go for the change, and always remember to:
- Have a presence on notable customer review websites
- Make the customer review request process as easy as possible
- Establish transparency about the value of each customer review
- Properly show off your existing customer reviews